For the last few months i have spent my lecture time in college thinking about Facebook, Twitter, Pintrest, Linkedin and all things social media related. Having previously admitted to being a Facebook and Twitter addict you might be forgiven for thinking i had added to my social media addictions, drifting off contemplating when i could eagerly tap my IPhone to get my next fix of any of the above . On the contrary i was actually thinking about coursework relevant to my new technology’s for marketers class i had chosen to take as one of my free choice modules in my final semester of 2013.
I can honestly say that i am more than happy i took the time to read the module descriptor when choosing my electives for this semester, as this class was honestly the most enjoyable ive had all year. Not only was it engaging for me as a self-confessed social media addict ,but also very relevant to the changes and opportunity’s the emergence of social media is creating for both consumers and marketers alike.
I can admit that a loving bond was formed for me in this class with the visual social media platform Pintrest,which has caused me to currently suffer from over eager pinning syndrome of any image i find remotely appealing. But my greatest discovery and a long life love that i know i will continue to nurture ,was established in the last few months between me and the creative art that is blogging. Used professionally as a key tool to build yourself or your business brand, or simply as a hobbie to share all the things you love in life, the benefits you receive from keeping a blog are immeasurable.
My third favourite discovery during this class was TED talks. TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds and has since grown into a community of the world’s most inspired thinkers, and motivational speakers. Over the last number of weeks we viewed a number of TED talks as part of the course work, so impressed with these this led me to watch a number of others in my own time outside of class, one that stood out for me emphasised the power of people in social media and how business need to understand how it works in order to engage with their audience correctly.
To be honest my only criticism of this class would be that i wish we had started this topic sooner so we could have continued it into the second semester, as i feel it is so relevant to modern-day marketing. Discovering how much technology has advanced and integrated into our everyday life in such a short number of years , made me realise that in another small number of years we will look back at 2013 and think “wow”, look how far we have again advanced.
I read an interesting statistic recently which said 6 out of 10 jobs advertised today were not even invented more than 5 years ago.This made me think about how fast changes evolve in business and also how quickly we need to adapt in order to keep up with new consumer demands and new marketing opportunities . It shows business’s and marketers need to be consistently striving to engage with new technology’s and the changes and opportunities they bring ,in order to maintain sustainable businesses and stay one step ahead. In other words new technology’s for marketers may have been the most relevant marketing class i have taken this year but it certainly will not be the last i will be studying on this topic.
A thank you must be passed onto my lecturer Colette Murphy for making the NTFM class interesting and engaging, and showing you have a real passion for what you do!.